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People want a place where they can come and remember that little candy store they went to as a kid where grandparents can take their grandkids where school kids can come after school and meet the shop owner and make a connection. Porter recalls, "We asked, 'If we don't do furniture, what would we do?' We just racked our brains about what feels good, what makes you happy, and what doesn't 24th Street have." (Not to beleaguer the point, but see puffer vest depot idea, above.)Īfter visiting "the most amazing candy store" on the Cape, Alison asked, "What about candy?" and the idea for Buttons was born.

Both stores, however, were just placeholders while Taylor and Porter waited for inspiration to strike. It became Taylor's Home and Garden, and eventually transitioned to When Modern Was II. When the space at 4027 24th Street first became available, Taylor, who also owns When Modern Was, leased the spot without a specific business venture in mind. How would you want to round out your retail triumvirate? A down puffer vest depot? A doggie bakery? (Which you would call a bark-ery.)įor Gallery of Jewels owner Dona Taylor and her interior designer business partner Alison Porter, the answer was a little sweeter: Buttons Candy Bar. You already have a jewelry store and a home furnishings shop. Pretend, for a moment, that you're a successful Noe Valley business owner. You can also see what we’re up to by signing up here. The archives will remain available here for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. Thank you to everyone who read our work over the years. And now you’ll know exactly where your Rocky Road came from.Racked is no longer publishing. No matter which one you choose, we know you’ll be a happy camper. When Altshuler died, he left the company to his daughter, Annabelle herself! These days, it’s still a family business, carrying on the tradition that Altshuler began all those years ago.īut just because the company is rooted in tradition, doesn’t mean that it can’t also be innovative! Rocky Road lovers should appreciate the fact that they can now enjoy Rocky Road Dark, Rocky Road Mint, and Rocky Road S’Mores. Since it’s birth in 1950, the Annabelle Candy Company has been a truly family affair. With its hand-whipped marshmallow and rich, creamy chocolate, it’s no wonder that this baby garnered quite a following! And, to this day, it’s still one of the top selling chocolate bars on that side of the country. This little candy bomb took root in the San Francisco area and soon became popular all along the West Coast.

The result? Pure, crunchy, sweet, salty, perfection. In it, Altshuler wrapped marshmallow with creamy chocolate and roasted cashews. The pride and joy of this company just happened to be a little candy called Rocky Road. A family man, Altshuler named the company after his daughter. It was in this year that Russian immigrant Sam Altshuler started the Annabelle Candy Company in San Francisco, California. The history of the Rocky Road candy bar goes back to 1950. One scoop is never enough! And if you’re a fan of the ice cream, then chances are you’re also a fan of the similarly inspired candy bar! What’s that? You’ve never heard of this glorious candy creation? Or have you forgotten its greatness? If so, read on to find out more.

There is just something so addicting about the marshmallow, chocolate, nut combination. It’s one of those classically cool treats that seem to never go out of style. You’ve probably all heard of Rocky Road ice cream.